33 Views
0 commentsAfrica’s Travel Indaba stands as a symbol of African leisure trade shows, owned by South African Tourism, with a primary goal of expanding market access for a diverse range of African leisure tourism products.
This 3-day trade show, preceded by a dedicated Business Opportunity Networking Day (BONDay), serves as a platform for thought leadership, knowledge sharing, and accessing the latest global trends and local insights. Developed in collaboration with global tourism organizations, continental experts, and industry associations, the BONDay program sets the stage for meaningful exchanges.
The trade show itself serves as an unparalleled platform for African tourism exhibitors to present their offerings to both international and local buyers, destination marketing companies, and leisure tourism services partners. Set in the captivating Host Province of KwaZulu-Natal, renowned for its warm coastline, safari parks, and rich history, the event offers an ideal backdrop for showcasing Africa’s excellence.
The announcement of Africa’s Travel INDABA 2024 in KwaZulu-Natal, South Africa, has stirred excitement within the tourism industry. This year’s event will witness the participation of over 40 trade partners from India, marking one of the largest delegations to date. Notably, almost 95% of participants hail from India’s tier 2 and tier 3 cities, signaling South African Tourism’s strategic shift towards engaging emerging markets in India.
Scheduled from May 13th, Africa’s Travel INDABA 2024 aims to transcend its role as a mere business platform, evolving into a hub for global and local tourism insights. The event will facilitate interactions with over 950 exhibitors, including key stakeholders from various African nations. Furthermore, it will spotlight lesser-known yet captivating regions within South Africa, such as Mpumalanga and the Free State, in addition to KwaZulu-Natal.
Neliswa Nkani, South African Tourism’s Middle East, India, and Southeast Asia Hub Head, underscores the significant opportunities presented by the Indian market, particularly from its rapidly growing tier 2 and tier 3 cities. Collaborating with travel agents from these emerging markets, South African Tourism aims to promote these less-traveled regions, offering unique experiences for Indian visitors.
Focus on India
The selection of trade partners from non-metropolitan Indian cities like Chandigarh, Lucknow, Jaipur, and Surat reflects South Africa’s strategic intent to broaden its appeal. By showcasing the nation’s less conventional destinations, South African Tourism aims to inspire more Indians to explore South Africa.
The choice of KwaZulu-Natal as the venue holds particular significance, offering warm hospitality, rich cultural heritage, and breathtaking landscapes. Durban, the host city, promises an immersive experience, showcasing South African hospitality and diverse offerings.
The strategic shifts showcased at Africa’s Travel INDABA 2024 are poised to have far-reaching effects on global travel and tourism. By focusing on emerging markets and promoting lesser-known destinations, South African Tourism is contributing to the broader global tourism industry.
In addition to India, Africa’s Travel Indaba is set to attract exhibitors from 26 African countries, solidifying its status as a proudly Pan-African show. With a focus on networking, business opportunities, and community support, the event promises to celebrate African tourism while fostering economic growth and cultural exchange.
Comments